If you have been blogging for a while then I suppose you must are aware that you can get paid to post blog entries. These are called sponsored or paid posts. You see there are advertisers, usually owners of web sites or they are known online as publishers, who are looking for bloggers to write 50 to 350-word blog entries which will include one to three links to their web site or to a page in their web site and they are willing to pay for each blog post.
As bloggers, how can these advertisers be found? Well, the good news is there are companies in the internet, like PayingPost.com, which acts as a third party that goes between bloggers and advertisers. They have a list of advertisers or publishers and they are looking for bloggers who have a blog or blogs that would fit the requirements that their advertisers are looking for.
So, the key for bloggers is to prepare their blog to become qualified for companies like PayingPost.com. There are certain statistics that companies like this one look for. One is the Google Page Rank. This is usually updated by Google quarterly. There is also the Alexa rank, and the goal is to become part of the top 100,000 blogs. The Alexa rank is usually measured by traffic. Technorati authority is another statistic that these companies look at. This measures the backlinks (number of sites linking to your blog).
As online marketing has become one of the least expensive forms of marketing or advertising, and as the battle for ranking in the natural serach engine results continue, this method of making money will most likely not die down easily. And it is not difficult to jump into the band wagon with other bloggers, the thing is you just have to be persistent and creative at the same time.